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Writer's pictureAlexis Kim

I have a great idea about my brand! But don’t know where to start!


You're are in good hands!! I am here to answer all your questions and help you to build a strong brand that can resonate forever ( and ever )


When you want to build your brand, it's important to start by defining your brand strategy. Here are some key steps to take: (As you're reading down the bullet points, you can do a mini exercise on your notebook or on you phone.)


  • Define your brand purpose and values: This involves identifying the unique value proposition that sets your brand apart from its competitors and the values that guide your brand's actions.


  • Identify your target audience: Understanding your target audience is critical in developing a brand that resonates with them. This includes identifying their needs, wants, and preferences.


  • Develop your brand personality: This involves identifying the human characteristics that you want your brand to be associated with, such as its tone of voice, style, and values.


  • Create your visual identity: This includes designing a logo, color scheme, typography, and overall design that reflects your brand's personality and resonates with your target audience.


  • Develop your messaging: Your brand messaging should communicate your brand's purpose, values, and unique value proposition in a way that resonates with your target audience.


  • Build your brand experience: This includes everything from your website and social media channels to your product packaging and customer service. Every touchpoint with your brand should be designed to deliver a consistent, positive experience that reinforces your brand's personality and messaging.


  • Monitor and adjust: Building a strong brand is an ongoing process that requires monitoring and adjusting over time. Regularly assessing your brand's performance and making adjustments as needed can help ensure that your brand remains relevant and resonates with your target audience.


Overall, building a strong brand takes time and effort, but by following these key steps, you can create a brand that stands out from the competition and resonates with your target audience.


I will go into details on next post one by one. As we know already building a brand is like a giving birth to a child and raising one.

Any questions at any time, drop me a line!

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